NEW ORLEANS - If you ran a racetrack, and the Super Bowl was being played in your city, then you might think about capitalizing on the tens of thousands of people in town by luring some of them to the track in the early afternoon before they head out to watch the football game.
Then again, you might not realize just how huge the Super Bowl is.
"You wouldn't want to have a major stake or any kind of big promotion for Super Bowl day, simply because you're not going to get the kind of media focus you need," said Fair Grounds president Bryan Krantz.