Longines, the Swiss luxury watchmaker that has long bought advertising on U.S. racing broadcasts, will be the title sponsor of this year’s Breeders’ Cup Turf and Breeders’ Cup Distaff under a sponsorship agreement the company signed this week, the Breeders’ Cup announced Thursday.
Longines will join four other companies that are title sponsors of one of the 13 Breeders’ Cup races that are scheduled for Oct. 31 and Nov. 1 at Santa Anita. Longines is also the title sponsor of the Kentucky Oaks at Churchill Downs.