Keeneland occupies a unique position in the Thoroughbred industry, as it is both a racetrack – which has hosted the Breeders’ Cup three times – and one of the nation’s major sale companies. Keeneland is leaning into that dual identity with its newest venture. Adding to a starry fall landscape, it has announced plans to debut the Keeneland Championship Sale at Del Mar the week of the Breeders’ Cup, focusing on racehorses participating in that event and their close relations.