Woodbine, bet365 partner to bring horses racing to Ontario sports bettors

ETOBICOKE, Ontario – Woodbine Entertainment and global sports betting leader bet365 have teamed to make horse racing available to Ontario sports bettors through bet365’s Ontario site.

“This a great day for Ontario sports bettors and especially for the horse racing industry in the province,” Woodbine Entertainment CEO Jim Lawson said. “For over a year, we have been working hard with regulators, government agencies, and our partners at bet365 to develop the technology and satisfy all requirements to allow players to access parimutuel horse racing betting products using accounts with legal gaming operators in Ontario with the customer experience at the forefront. Betting on horse racing in Ontario is now on its way to becoming more accessible than ever.”

This innovative solution, which is exclusively available to bet365’s customers, gives players with accounts on bet365’s platform seamless access to parimutuel wagering on horse racing.

In addition, Woodbine Entertainment and bet365 jointly announced a four-year marketing partnership. As part of the new agreement, bet365 becomes the official online sports betting partner of Woodbine Entertainment and will receive exclusive branding opportunities in the sports betting category on-site at Woodbine Racetrack, in network television and simulcast broadcasts, across digital properties, and virtual signage.

At Woodbine Racetrack, bet365 receives naming rights for the apron winner’s circle, inner turf course and Thoroughbred paddock, in addition to signage on the lower rail around the track and grandstand. Additionally, bet365 will have naming rights for stakes races at both racetracks throughout the year.

“On top of this being the biggest marketing partnership in our long and storied history, Woodbine is thrilled to be partnering with a global sports betting leader that is focused on growth and shares many of the same values as an organization,” Lawson said. “As the sports betting sector in Ontario continues to mature, Woodbine Entertainment is poised to be a leader, and partnering with bet365 will help us do just that.”

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