This time, cookies will stay in the jar

In 2012 with I’ll Have Another preparing to run in the Belmont, Golden Gate Fields did a little guerrilla marketing by handing out cookies to promote the colt’s bid for the Triple Crown bid. The promotion was based on the story of the colt's name: Owner J. Paul Redham said "I'll have another" was his standard response when his wife asked him if he’d like more of the cookies she just baked.

No guerrilla marketing is currently planned to promote California Chrome’s Triple Crown bid on June 7 in the Belmont Stakes, but track vice president and assistant general manager Calvin Rainey said the track would like to do something to honor trainer Art Sherman and jockey Victor Espinoza, both of whom have longstanding Northern California ties.