Sports marketing executive McDoniel named president of Equibase
Kyle McDoniel, a long-time sports marketing executive, has been hired by Equibase as its president and chief operating officer, the company announced on Tuesday.
McDoniel, who was most recently the vice president of U.S. strategic partnerships at Sportradar, will fill a position that was vacated when Sal Sinatra resigned in the summer of last year. James Gagliano, the president and chief operating officer of The Jockey Club, has served in the position on an interim basis since Sinatra left. (The Jockey Club is a co-owner of Equibase.)
At Sportradar, McDoniel “led strategic planning, business development, and ongoing partnership management” with major sports leagues, including the NFL, NBA, MLB, and NHL, on their official betting data and technical services. Equibase is the racing industry’s official data manager, and it sells a variety of handicapping and industry data products.
Prior to Sportradar, McDoniel had sports-marketing positions at ESPN, Fox Sports, and Yahoo Sports.
“Kyle will bring a fresh perspective to Equibase and the sport,” said Ian D. Highet, the chairman of Equibase, in a release. “The management committee is confident that his extensive background within sports media and sports betting alongside his business development and strategic planning skills fit perfectly with Equibase’s objectives.”
McDoniel said that his “priorities will be to develop new business opportunities to enrich the sport and provide everyone from professional handicappers to casual fans and the media with the tools they need to get the most out of racing.”
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