Reed to focus on consulting work

Doug Reed, who recently retired as the head of the University of Arizona’s Race Track Industry Program, will work full time on a consulting practice he began last summer, Reed announced on Monday.

The consulting company, called Racing, Gaming and Entertainment, was started by Reed in July of last year. Reed announced his retirement from the RTIP last winter, and he formally stepped down in June after 22 years with the program. He remains a director emeritus of the RTIP.

In a press release, Reed said he will focus on “operations, strategy, and innovation” in the racing industry. Through its annual Symposium on Racing, the RTIP under Reed often sought to foster discussions about new strategies and tactics to market racing.

Prior to joining the RTIP staff in 1994, Reed worked as a racing official and executive at a number of tracks.

“I look forward to utilizing my background as a customer, racing executive, and director of the school of racing in a new way to hopefully unfreeze the old model of the business and facilitate business experimentation and change,” Reed said in the release.