OwnerView expands informational sections

OwnerView, an industry-sponsored website aimed at attracting and educating new and prospective Thoroughbred owners has expanded to include sections on veterinary care and racetracks.

The section dedicated to veterinary topics is designed to help owners understand the role of the veterinarian in managing their Thoroughbreds. Visitors can research equine health topics, learn about racetrack injuries, read about equine welfare and health considerations, review a list of equine hospitals, search for a veterinarian, and review questions and answers in the “Ask a Vet” section.

The veterinary section of the OwnerView site was developed in partnership with the American Association of Equine Practitioners (AAEP).

“The AAEP’s mission is to improve the health and welfare of the horse and we can do that by providing information to Thoroughbred owners,” said Dr. Scott Hay, chairman of the AAEP’s Racing Committee. “We are proud to be the source of veterinary information for the OwnerView initiative.”

The section on racetracks lists most Thoroughbred venues in the U.S. and Canada, grouped by their daily average purse distribution, and provides information including each track’s address, race dates, owner hospitality contact, and links to the track’s website.

“By presenting information such as daily average purse distribution, we can help the owner determine venues in which their horses will be competitive,” said Gary Falter, vice president of operations for The Jockey Club and project manager for OwnerView. “It will also help owners find contact information for all the tracks in one convenient location.”

OwnerView was launched by The Jockey Club and the Thoroughbred Owners and Breeders Association in May 2012 in the wake of McKinsey & Co.’s economic study of the sport that recommended a central resource to encourage Thoroughbred ownership and provide accurate information about purchasing and owning Thoroughbreds.