Lane's End names Cornett-IMS agency of record

Cornett-IMS will assume the lead on marketing and communications for Lane's End Farm, the Versailles, Ky., breeding and racing operation announced Tuesday.

Cornett will assume operations as of July 22, taking over from Baker Communications.

“We enjoyed a successful relationship with Baker Communications for many years,” Lane’s End owner William S. Farish said. “They developed many great campaigns for us and we did not take making this change lightly. Our team was impressed by what Cornett could offer Lane’s End in terms of depth of services and experience with thoroughbred commerce.”

Cornett, which is based in Lexington, Ky., represents clients both inside and outside the Thoroughbred industry.

“Lane’s End is a leader in an industry that we love and know quite well,” the agency's president and chief executive officer Kip Cornett said. “It’s an honor to work with this iconic brand, the Farish family and their team.”

Joyce Fogleman, a 24-year employee of Lane’s End, will continue in her role as director of marketing for the farm, which recently made headlines as the breeder of Belmont Stakes winner Palace Malice.