Keeneland appoints Amy Gregory new director of communications

Keeneland Association announced on Monday that Amy Gregory has been appointed as director of communications, effective immediately.

Gregory joined Keeneland in 2006 as media relations manager, where she supervised all press and public relations tasks for Keeneland’s racing, sales, and simulcast operations.

Gregory, a native of Henderson, Ky., and a graduate of the University of Kentucky and the University of Louisville’s law school, began her career in the Thoroughbred industry as a writer for Thoroughbred Record before working with Breeders’ Cup Ltd. as a communications specialist. Prior to joining Keeneland’s staff, she worked for 18 years at Churchill Downs Inc. in government and media relations.

“Amy is a highly respected communications professional with extensive knowledge of the Thoroughbred industry and Keeneland operations,” Keeneland president and CEO Bill Thomason said. “Her experience, passion and integrity made her the clear choice to lead our growing communications initiatives.”

“Keeneland is recognized globally as the gold standard in the Thoroughbred industry, and I’m honored and thankful to be part of its outstanding team,” Gregory said. “For someone who has loved horses and Keeneland her whole life, this is the opportunity of a lifetime.”

Julie Balog served as Keeneland’s director of communications from 2011 to the end of the track’s 2013 spring meet, before departing to work with YMCA of Central Kentucky.