Jockey Club pleased with early returns of OwnerView initiative
On a year-to-year basis, the number of new owners entering Thoroughbred racing has fallen 22 percent from a decade ago, with some comparing the experience of getting started to being handed a board game without instructions. The infusion of new blood is key to the survival of any sport or business, and it was identified as a point of concern for racing by marketing firm McKinsey & Co. in the summer of 2011. In response, The Jockey Club and Thoroughbred Owners and Breeders Association in May 2012 launched OwnerView, a resource website tailored toward new, existing, and prospective Thoroughbred owners.

