Harness: GSI launches redesigned website

Greg Schuler Interactive (GSI), the largest advertising agency serving the harness racing industry, has launched a redesigned website. According to Greg Schuler, who owns the company with his wife, Barbara, "it has to be about the sixth new look in our 11 years in business."

The site's URL is gregschulerinteractive.com.

GSI's harness racing accounts include such heavyweights as Brittany Farms and Stallion Management, Preferred Equine Marketing and four of the industry's largest sales companies: Lexington Selected, Standardbred, Tattersalls and the Ohio Jug Sale.

Occasionally smaller breeding farms, along with stallion ownership groups and syndicates, are part of the mix.

"We started designing and launching industry websites in the mid-'90s when I was with Horseman Publishing, and with every new site, it was amazing how far the technology had come in such a short time," Schuler said.

"It started very early on with everything on a website being centered, to everything being in defined-width tables; but mobile changed all that. Now it's all column-flow that looks great wherever it's viewed... on desktops, laptops, iPads and phones. Functionality is now king.

"When GSI did the redesign of the Brittany Farms website (britfarms.com) two years ago, it made me realize how important it is to have clean performance across devices and platforms," Schuler said. "Almost 50 percent of Brittany's traffic is from mobile devices, and those users are certain to go up as phones continue to improve."

Schuler said the updates to the GSI site over the years have come from using it as kind of an online lab, testing the latest applications, code, video embedding, snippets and content management systems.

"All of our company's print and digital creative goes through the Provations Group in Lexington, Ky.--and there's none better in my opinion--but I've had a great relationship with ELink Design in Lexington since their founding in 2001, and they're specialists in the web field. They're our go-to for web design and hosting.

"When I wanted harness racing action on the open, they made the movie work."

-release (GSI Publicity)