FanDuel to sponsor Kentucky Downs meet
FanDuel, the parent company of horse racing broadcaster and account-wagering company TVG, will be the title sponsor at Kentucky Downs in Franklin, Ky., for the next three years under an agreement signed by the two companies in advance of the track’s meet this year.
FanDuel, which is among a number of companies in the United States jockeying to become a leader in sports betting, will receive title sponsorship for the Grade 3 Turf Sprint at Kentucky Downs, and the track’s signal will air exclusively on TVG through the three-year duration of the agreement, the companies said.
Kentucky Downs is one of the most popular betting signals in the United States. The track distributes the highest amount of daily purses in the country due to massive subsidies from a casino located at the track. The meet this year will run for six days in September, consisting entirely of grass races, with 16 stakes worth $10 million in purses.
FanDuel itself is owned by Flutter Entertainment, an international gambling conglomerate. Gambling companies have been spending outsized marketing dollars in the past two years to build up their U.S. customer base in the wake of dozens of states authorizing sports betting.