Breeders' Cup, 1/ST Content renew international simulcast deal

Breeders’ Cup and 1/ST Content, the simulcast-marketing arm of 1/ST Racing, have reached new terms on a three-year deal that allows 1/ST to distribute the Breeders’ Cup races internationally along with wagering data, the two companies announced on Wednesday.

Under the new terms, 1/ST will provide in-running wagering capabilities to fixed-odds locations in international jurisdictions, the two companies said in a joint release. In-running wagering allows bettors to place wagers after the races have already begun.

1/ST has extensive relationships with sports books and wagering locations throughout Latin America. The company also distributes the Breeders’ Cup signal throughout Europe, Asia, and the Pacific.

This year’s Breeders’ Cup is scheduled for Nov. 1-2 at Del Mar Thoroughbred Club in Southern California.

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