1/ST Content hires new television-simulcast chief

Greg Colvin, a former executive with a company that manages Instagram accounts, has been hired as the chief executive officer of 1/ST Content, the television and simulcast wagering unit of the company formerly known as The Stronach Group.

According to a release, Colvin will work with Jason Wilson, the chief operating officer of 1/ST Content, “to further develop and support the ongoing transformation of the 1/ST Content brands into a modern and cohesive entity to attract and retain a new group of consumers.”

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Colvin was most recently chief executive of 421 Media, a company that describes itself on its website as having “the largest owned and operated network of Instagram channels.”

Aidan Butler, the chief operating officer of 1/ST Racing, the business unit that operates the company’s racetracks, had previously served as president of 1/ST Content. Wilson was hired as chief operating officer of the newly created unit in March.

1/ST owns and operates Santa Anita Park and Golden Gate Fields in California, Gulfstream Park in Florida, and Laurel Park and Pimlico in Maryland.