There are two ways to look at the announcement last week that network television coverage of the Breeders’ Cup is returning to NBC after six years at ESPN.
Pessimists will say that the joint agreement to terminate the ESPN deal two years before its expiration, and the relegation of all but one hour of coverage to the NBC Sports Network (formerly Versus) rather than NBC itself, is a dark sign for the sport. As one commenter on a DRF blog put it last week, “When ESPN dumps your product, it means that you’re toast in the sports world.”