10/23/2012 1:53PM

Daily Racing Form to launch DRF Breeding

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Daily Racing Form has announced the launch of DRF Breeding, which will greatly expand its portfolio of editorial content and product offerings to serve Thoroughbred racing’s sales and breeding market. DRF Breeding will debut with coverage of the November breeding stock sales.

Mark Simon, former president and editor-in-chief of Thoroughbred Times, and Dee Dee Douglas, most recently national sales manager of TVG and a former Thoroughbred Times executive who led its digital expansion with the launch of Thoroughbred Times TODAY, will head up DRF’s expanded editorial and business operation. Additional staff, including other former key Thoroughbred Times employees, have been hired by Daily Racing Form to significantly enrich DRF’s coverage of the breeding, equine and sales market and provide new tools to serve owners, breeders, trainers, and industry professionals. DRF’s Glenye Cain Oakford will continue in her role as senior correspondent in breeding and sales.

DRF Breeding will deliver a comprehensive package of editorial coverage and new products to be rolled out over the next few months across digital, print, and mobile platforms. This will include DRF Breeding features and columns, a digital DRF Breeding news alert highlighting the headlines in breeding, sales blogs, a new statistical package containing DRF’s exclusive Beyer Speed Figures, video features showcasing stallion progeny, and a 2013 DRF Stallion Roster.

“Daily Racing Form has evaluated the breeding and sales market for some time, and I believe this is the perfect opportunity to dramatically expand DRF’s breeding offerings, including coverage by the leading authority in the field,” Daily Racing Form CEO John Hartig said.

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