About DRF - Advertising

In 1894, as the excitement and allure of Thoroughbred racing spread across America, a daily newspaper was born. More than 100 years later, Daily Racing Form is still recognized the world over as "America's Turf Authority."

Now more than ever, Daily Racing Form readers are convinced they've got a newspaper they must read every day - a newspaper that sells more than 17 million copies annually, and is the strongest medium in its class. We're convinced we've got an audience you'll find well worth reaching.

DRF Reader Demographics

With Daily Racing Form, advertisers have the unique opportunity to efficiently and effectively reach the highest concentration of serious horse players, trainers, owners, breeders and all levels of racing industry personnel on track, at simulcast wagering sites and at breeding farms every single day of the year except Christmas Day.

With up to 25 different editions every day containing 2,000 unique pages of data and editorial copy, advertisers are able to run in all North American editions at once at substantial savings or can target their efforts regionally.

2018 Ad Rates

2018 Ad Rates (General)
2018 Ad Rates (Breeding)
2018 Ad Rates (ADW)
2018 Ad Rates (Harness)

Contact Information
For more information about placing an ad in Daily Racing Form or on, please contact a member of our advertising staff based on your business location:

Robert Forbeck
SVP/National Advertising Director

Lara Levine
DRF Breeding-Director of Sales & Sponsorships

Terry Leffel
DRF Breeding-Regional & Product Sales Manager