03/07/2013 5:33PM

Daily Racing Form to debut weekly breeding section, digital newsletter


Daily Racing Form is introducing a new weekly section dedicated to coverage of the breeding industry in each edition of the Sunday newspaper. The section will debut March 10 with coverage of the 2-year-olds in training sales season.

In addition, on Tuesday, March 12, a digital newsletter, “DRF Breeding Update,” will debut to a list of more than 20,000 owners, breeders, trainers, and engaged industry professionals within DRF’s digital database.

The Sunday section will be inserted into Daily Racing Form editions sold nationally and throughout Canada. The same editorial content will be featured on the DRF Breeding section of DRF.com. Upcoming coverage includes Southwest stallions (March 17); hoof care, barns, and equipment (March 24); and a Keeneland spring meet preview (March 31).

The “DRF Breeding Update” digital newsletter will deliver news recaps each Monday evening and a look ahead every Friday, offering instant access to DRF’s expanded coverage of the breeding, equine, and sales markets. To receive a copy of this free newsletter, sign up at DRF.com/BreedingUpdate.

“DRF Breeding was launched on Nov. 5, 2012, with expanded news coverage across DRF’s platforms and a commitment to roll out new offerings in the months ahead,” said John Hartig, CEO of Daily Racing Form. “Our recently conducted research findings helped sharpen our content and product strategy and reinforced our mission of bridging breeding and racing.”