Ever since starting in 1984, the Breeders’ Cup has always had to compete with college football.
Compete for TV time, compete for coverage on the day of the races, compete for headlines in the Sunday newspapers, and now in the new-media age competing for mentions on Twitter and Facebook. When your event is held in the middle of the day on a fall Saturday, there’s no way to avoid it (of course, if the BC was held instead on Sunday, that would be even more of a mismatch, so we won’t go there).