Drawing on the success of several other racetracks, Tampa Bay Downs in Oldsmar, Fla., will offer a frequent-bettor promotion for the first time during the track's upcoming live race meet, which is scheduled to begin Saturday.
The promotion, called "The Club," will allow members to cash in points based on wagering action for programs, food vouchers, free admission, mutuel vouchers, and a trip to Las Vegas. Many U.S. tracks, taking their cues from casinos, have implemented similar programs for bettors, including the tracks owned by Churchill Downs Inc. and Turfway Park.