FanDuel Group will rebrand TVG, its primary horse racing network, as FanDuel TV while adding sports-betting shows to the network’s lineup, the company said Thursday. Under the rebranding, which will take place in September, live horse racing coverage on the network is not expected to be immediately affected. TVG currently devotes most of its afternoon and evening hours to horse-racing coverage, and it operates one of the largest account-wagering companies in the U.S. Its exclusive racing partners include Santa Anita Park, Gulfstream Park, Del Mar, and Keeneland. A spokesperson for FanDuel, Kevin Hennessy, said that the rebranded channel will continue to broadcast live horse racing from 12 p.m. to 12 a.m. “Horse racing will continue to be the major focus of the rebranded FanDuel TV,” Hennessy said.  :: Bet the races with a $200 First Deposit Match and FREE Formulator PPs! Join DRF Bets. Still, the announcement signals that FanDuel Group, which merged with TVG’s former parent company in 2018, is intent on exploiting the reach of TVG on cable and satellite networks to promote its sports-betting operations. TVG is available in 60 million households, and launching a new network would require FanDuel to negotiate carriage agreements with cable and satellite networks. In its announcement, FanDuel said that it remained committed to racing, but the company also said that it would add live coverage of additional sports to the channel's lineup, including “international basketball,” from leagues in Australia, China, Germany, and France. Those games would likely be shown early in the morning, when TVG typically broadcasts infomercials. “TVG has been the undisputed leader in the horse racing space for the past 20 years and the launch of FanDuel TV creates an exciting new platform for the next 20 years,” said Mike Raffensperger, the chief commercial officer of FanDuel. “FanDuel TV and FanDuel+ [a streaming platform] will accelerate the renaissance racing is enjoying and repackage the sport for a new generation of mobile-enabled fans, while also bringing new leagues and sports to the U.S. market.” FanDuel operates its own racing-branded mobile betting app, FanDuel Racing, along with the TVG-branded app and a sports-betting app. All of the apps will retain their brands. However, FanDuel also said that it planned to allow customers of all of its betting apps to use a “shared wallet” across the platforms. While TVG was once the go-to outlet for televised racing coverage, the market has split over the past several years due to the emergence of Fox Sports as a major racing broadcaster. Fox networks offer hours of daily racing coverage each day through a partnership with the New York Racing Association, and those broadcasts feature some of the most popular tracks in the country. Sports-betting analysis has begun creeping into nearly all sports broadcasts in the country after states began legalizing sports betting following a Supreme Court ruling in 2018. Thirty-four states currently offer or plan to offer sports betting of some kind. FanDuel operates one of the largest sports-betting operations in the world. The announcement on Thursday quoted Raffensperger as saying that the rebranded network will be “the first network designed from the ground up to be watched by viewers with their phone in hand.” FanDuel said that Kay Adams, who currently hosts the Good Morning Football program on NFL Network, has joined the company and will host an hour-long show each weekday morning. In addition, FanDuel said that it has reached programming agreements with Pat McAfee for a “primetime” show and with The Ringer, a production company founded by Bill Simmons. Hennessy said that Adams’s lead-in spot to live horse racing has the potential to “bring some new fans to the sport of racing.”