05/28/2014 8:21AM

This time, cookies will stay in the jar


In 2012 with I’ll Have Another preparing to run in the Belmont, Golden Gate Fields did a little guerrilla marketing by handing out cookies to promote the colt’s bid for the Triple Crown bid. The promotion was based on the story of the colt's name: Owner J. Paul Redham said "I'll have another" was his standard response when his wife asked him if he’d like more of the cookies she just baked.