07/14/2014 6:31PM

Sentient Jet partners with Breeders’ Cup to sponsor Juvenile


Breeders’ Cup announced on Monday a multi-year partnership with the aviation company Sentient Jet, making the company the exclusive private aviation partner of the two-day World Championships and the name-in-title sponsor of the Grade 1, $2 million Sentient Jet Breeders’ Cup Juvenile.

This year’s Sentient Jet Breeders’ Cup Juvenile, a 1 1/16-mile dirt event for 2-year-old males, will be held on Nov. 1 at Santa Anita. It is traditionally a key race in determining the year-end divisional championship. Since the inception of the Breeders’ Cup in 1984, 23 Juvenile winners have received the Eclipse Award as champion 2-year-old male.

“We are delighted that Sentient Jet has returned as an exclusive partner supporting the Breeders’ Cup Juvenile,” Breeders’ Cup president and CEO Craig Fravel said in a release. “Over the years, Sentient has set the standard of brand excellence and world-class customer service in private aviation. These attributes are a perfect fit for our championships and offer an enhanced platform of marketing and experiential initiatives in reaching the international audience of the Breeders’ Cup.”

As part of the multi-year agreement, Sentient Jet and the Breeders’ Cup will collaborate to develop media and entertainment programs designed to promote the World Championships on a local and national level. Sentient will conduct hospitality events at Santa Anita during the weekend of Oct. 31-Nov. 1 as well as throughout the year at other related venues, with a commitment to doing the same in the years ahead. Additionally, Sentient will provide Breeders’ Cup attendees customized private travel programs and flight services. 

Sentient Jet, a directional aviation business founded in 1999, served as a sponsor of the Breeders’ Cup from 2008-2011, and had a name-in-title sponsorship of the Breeders’ Cup Filly and Mare Sprint for those years. It also sponsored the Breeders’ Cup Juvenile Sprint in 2011.

“We are very pleased to be the official private aviation partner of the Breeders’ Cup and honored to support such an exciting and historic event that attracts the best horses, trainers, and owners from across the globe,” Sentient Jet president Andrew Collins said. “We look forward to introducing Breeders’ Cup constituents to Sentient’s best-in-class customer service, superior flexibility of the jet card, and steadfast commitment to safety.”