10/02/2013 11:21PM

Press Release: Daily Racing Form launches “DRF Plus”, DRF.com’s New Premium Digital Service

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New York, NY (Oct. 2, 2013) Today, Daily Racing Form launches DRF Plus, DRF.com’s new digital subscription service that provides exclusive and unrestricted access to premium content on the DRF.com site.

DRF’s formal launch follows a free preview of DRF Plus that was unveiled in July which featured expanded coverage of two of racing’s premier events, the Saratoga and Del Mar meets, along with a variety of new daily handicapping and wagering features.

Subscribers to DRF Plus will get complete access to DRF.com’s race previews, handicapping columns, expanded race-by-race analysis and video, and wagering strategies from DRF’s top handicappers including Steven Crist, Mike Watchmaker, Mike Welsch, David Grening, Brad Free, and Dave Litfin.

“We received overwhelmingly positive feedback during our free preview of DRF Plus and used these findings to refine and sharpen the premium offering even further,” said John Hartig, CEO of Daily Racing Form. “We are confident that DRF’s increased investment in expanded coverage and heightened online content will provide great value and enjoyment for all horseplayers striving to play the game with more confidence and win more.”

DRF Plus will be available for a $10 monthly subscription price (discounted for longer term subscriptions), but will remain free for DRF Past Performance plan subscribers and for active DRFBets members.  Many content and community areas of the DRF.com site will remain free, including Entries and Results, general industry and breeding news, race recaps, and select columns and blogs. Details are available at www.drf.com/drf-plus.

“We’re excited to offer DRF Plus as a great new benefit to our DRF Past Performance subscribers and to DRFBets members,” said Todd Unger, President, DRF Digital.  “DRF Plus will offer an enormous amount of in-depth handicapping tools not available elsewhere, and we’re excited for our subscribers to have full and unrestricted access to all of this great content.”

ABOUT Daily Racing Form

Daily Racing Form, “America's Turf Authority since 1894" for Thoroughbred racing horseplayers and professionals throughout North America is the Thoroughbred industry's dominant multi-channel media company. Launched in 1894, Daily Racing Form is the only daily newspaper in the U.S. dedicated solely to the coverage of a single sport, publishing up to 2,000 unique pages of statistical and editorial copy every day, in as many as 20 daily editions, 364 days a year. Its companion website, www.DRF.com  is the most heavily-trafficked horseracing destination, providing players with the most extensive news coverage in racing, interactive past performances, exclusive handicapping tools, and access to DRF Bets™, America’s fastest growing online and mobile wagering platform. Additionally, Daily Racing Form publishes DRF Harness Eye, the daily newspaper and digital content for Standardbred racing since 1964, offering news, handicapping products, and online wagering functionality specifically for Harness players. In 2012, Daily Racing Form introduced DRF Breeding, a business dedicated to serving the Breeding industry, bringing expanded coverage and tools to horseplayer and breeding enthusiasts alike.