09/11/2014 5:13PM

NYRA hires Miner as director of marketing


ELMONT, N.Y. – The New York Racing Association has once again reached outside of the racing industry to hire an executive, this time tabbing Darran Miner as the organization’s new director of marketing.

Miner replaces Rodnell Workman, who came to NYRA from the National Football League. Workman’s contract, which expired in the spring, was not renewed. Allen Gutterman, a former NYRA marketing executive, worked as a marketing consultant for a four-month period that was set to expire this weekend.

Miner, 42, comes to NYRA after working 15 years at the U.S. Tennis Association, the last five as the senior director of marketing. At the USTA, Miner directed the creative development, event-day operation, and fan experience for major events such as the U.S. Open, held in Flushing, N.Y., not far from Belmont Park.

In his new capacity with NYRA, Miner will oversee marketing, including advertising, creative services, and customer-relation management strategies. He will report directly to Lynn LaRocca, NYRA’s senior vice president and chief experience officer.

Prior to joining the USTA, Miner spent three years in minor-league baseball with the Prince William (Va.) Cannons of the AA League. After graduating from UMass-Amherst’s sports management program in 1994, Miner was hired by the Cannons as director of marketing. He was promoted each successive year to community relations director and then to assistant general manager.

CVFPartnerships More than 1 year ago
No matter how talented Mr. Miner may be, this hire reinforces two unfortunate trends at NYRA: (1) hiring people with no experience in racing, and (2) hiring far too few women in executive positions. As Teresa Genaro points out in her latest Brooklyn Backstretch post (http://brooklynbackstretch.com), only 8 of 77 top positions in and around NYRA are held by women, and in NYRA's executive suite, there are exactly zero people with racing experience outside the Racing Office.
Robin Cardoza More than 1 year ago
Agree with you 100%. There are people who actually love the sport and know the sport with educations that could fill these positions. The problem is these new executives don't even know who anyone is to have any conversations with them to see if anyone would fit the spots. The New NYRA is a scam. Its all smoke and mirrors. I'd love to share my experiences with them but the DRF won't allow truth as they have deleted my comments in the past. Lets see if this gets through.
Cougar Paisley More than 1 year ago
When is Chris Kay and the rest of NYRA going to come out and address the serious operational issues surrounding this year's Belmont Stakes day.. I heard not one apology to the racing fans after that debacle.
riconap More than 1 year ago
Only an individual who has regularly attended the racetrack and/or has wagered on at least a weekly basis, can understand what "works" for horse players and racing fans.
Walt Gekko More than 1 year ago
This is targeted at the audience that isn't coming out other than on big days (i.e.: The Millennials). That is the group that needs to be marketed to.
Michael Griffiths More than 1 year ago
When are we going to get a Director of Betting, NYRA you're in the betting business.