06/27/2012 12:49PM

NYRA hires former NFL marketing executive


The New York Racing Association has hired a former NFL team executive as its chief marketing officer and a vice president, the association said on Wednesday.

Rodnell Workman, who was most recently the vice president of partnership strategy at Madison Square Garden, was hired in May by NYRA, the association said. At the time, NYRA was under criticism from state officials over the decision by its board to elevate two of its executives to positions on the board. NYRA introduced Workman to a regulatory agency, the Racing Franchise Oversight Board, during a meeting on Tuesday.

NYRA has not had a position before for a chief marketing officer, though its former director of marketing, Neema Ghazi, resigned in the summer of 2011. His duties had been taken over by staff within the marketing department since then, according to NYRA officials.

Prior to MSG, Workman was the senior marketing manager for the New York Giants from 2002 to 2009. He also served as the National Football League’s assistant manager of marketing from 1999 until 2002.