05/27/2014 4:37PM

NYRA hires chief experience officer, general counsel


The New York Racing Association announced Tuesday that it has hired Lynn LaRocca to be the company’s chief experience officer and Joseph Lambert as its new general counsel.

In her role as chief experience officer (CXO), LaRocca will oversee NYRA programs designed to serve ontrack, offtrack and online fans as well as try to develop partnerships with those in the racing industry, sponsors, corporate and governmental entities, and service providers. LaRocca will oversee NYRA’s sales, marketing event planning, guest services, customer relations, and communications departments.

A graduate of Syracuse University, LaRocca was a former senior vice president of marketing for Modell’s Sporting Goods and led the company’s development of its brand and marketing strategy. LaRocca also held positions at Bob’s Stores, TJX Co., and Paramount Pictures.

Lambert comes to NYRA from Unitedlex Corp., where he served as executive managing director and general counsel. Prior to that, he was global general counsel for 15 years for DeLoitte, one of the largest accounting and service firms in the world.

In May 2012, NYRA fired Patrick Kehoe as its general counsel. He was replaced by Ken Handal, whose contract was not renewed last fall.

In February, NYRA hired Kevin Rogan to serve as the company’s chief compliance officer.

Mickey More than 1 year ago
Wow seems similar to NYRA putting in charge a guy from "Toys R Us" instead of someone from the racing industry....
Lawrence MacSelwiney More than 1 year ago
I agree with most everything below. and the post from Mikey is spot on. If you want to know how to market your product, you better have someone on the ground floor making the decisions. I worked for AB for 17 years and they would bring in college grads with degrees in marketing and no experience to be sales reps. A bunch of stumble bums. Lower take-out, lower take-out and lower take-out to start.
mikey More than 1 year ago
Another waste of money.If NYRA wants to know what the fans want hire 3 of the bettors for less than this lady with a degreein who knows what.She has had more jobs than most fields at NYRA tracks.Must be another of the paybacks someone owes.Hope they give her a map so she can find the tracks.
Ray Sousa More than 1 year ago
How about placing someone at NYRA that's actually bet on a horse a few times. And understands what makes its customers tick. Bobs,tj max,paramount pictures. wow maybe he can make a documentary and sell belmont memorabilia at a discount.
Chad mc rory More than 1 year ago
Not one word about the Bettor?
Mickey More than 1 year ago
Chad the LAST person NYRA cares about is the bettor!...just look at how many 5 horse fiels there are lately....thank Panza and the "great" racing product he has brought from California!
Bruce Epstein More than 1 year ago
Wow, another Retail person. No person knows history. Look at Office Depot, who had a good run, then all experienced office products people left and they hired many senior people from the Sherwin Williams paint stores. Enough said. Bad decisions, ahh the good old Harvard case study in how to mess up a business. Take notes.