05/09/2013 11:38AM

Magic Millions auction house partners with ownership portal


Prominent Australian sales company Magic Millions announced this week that it has partnered with iSyndicate, an online racehorse ownership portal, to promote the industry to prospective new owners and encourage the formation of ownership syndicates.

iSyndicate serves as an online resource for new and existing owners to learn about the industry. The site, located at www.iSyndicate.com.au, provides tools for choosing, comparing and understanding different types of racehorse ownership. In particular, it explains in detail the process of forming a share syndication model of ownership. Shares for existing syndicates are offered for sale on the site.

"It's absolutely fantastic to be in partnership with the most progressive auction house in Australia," iSyndicate director Brad Scott said.

"Both businesses have much in common when it comes to aiding licensed syndicators, and of course, encouraging new owners into the wonderful sport of horse racing. The team at Magic Millions has been incredible to deal with for the last nine months, and for iSyndicate to finalize this partnership means both companies can work closely to help service the industry more effectively for all participants."

Magic Millions managing director Vin Cox said the alliance was "a great fit" for both companies.

"Racehorse ownership is one of the most exciting and fulfilling things that someone can experience and the iSyndicate website enables new and existing owners to make an informed decision about what best suits their needs and budget in this step," Cox said.