02/18/2015 3:16PM

KentuckyOne Health to be title sponsor for Breeders' Cup Festival

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KentuckyOne Health, a Kentucky health care provider, has reached an agreement to become the title sponsor of the Breeders’ Cup Festival, a live-entertainment program scheduled for the week leading up to this year’s Breeders’ Cup event Oct. 30-31 at Keeneland Racecourse in Lexington, Ky., according to Breeders’ Cup.

The Breeders’ Cup Festival will take place at venues in downtown Lexington beginning Oct. 25. The event is meant to showcase Lexington’s ties to the surrounding horseracing community and the city’s downtown district, and it will feature live music and “interactive fan and hospitality experiences,” according to Breeders’ Cup. A committee has been set up in Lexington to organize and plan the weeklong event. 

As title sponsor, KentuckyOne Health will be named on all signage for the event and will be mentioned in all advertising and promotion of the festival.