- DRF Bets
- Handicapping & PPsHorsemen's ProductsReports
Access past performances
- The Wizard
- DRF Gameplan
- Quick Sheets
- DRF Picks
- Today's Racing Digest
- Key Race Report
- Positive ROI Report
- Moss Pace Figure Reports
- Debut Reports
- WE Handicapping Report
- Clocker Reports
Racing and Wagering InformationTools
- DRF EasyForm PPs
- DRF Classic PDF PPs
- DRF Formulator PPs
- DRF HarnessEye PPs
- DRF Daily Harness Program PPs
- Daily Racing Program PPs
- NewsCategoriesTrack Notes
- StorePast PerformancesHarness PPsPackagesDRF PlusREPORTSPICKS
Kentucky Derby: NBC records double-digit gain in overnight ratings
By Matt Hegarty
The overnight rating for the last hour of the Kentucky Derby broadcast on NBC on Saturday was up 16 percent compared with the overnight rating for the same portion of the telecast last year, NBC Sports said on Sunday.
The overnight rating was a 10.4, NBC said, equaling the best rating for the broadcast in 21 years. Share, a measure of the number of televisions in use at the time that were tuned to the broadcast, was a 23, up 15 percent compared with the same figure for 2012.
Last year, ratings and share were up slightly compared with the 2011 broadcast.
NBC broadcast live from Churchill Downs from 4 p.m. to 7 p.m. Eastern, while its sister network, NBC Sports, broadcast live from Churchill from 11 a.m. until 4 p.m. The race went off at 6:33 p.m.
From 5-6 p.m., the rating was a 6.2 with a 15 share, NBC said, up 15 percent compared with last year. From 4:30 to 5 p.m., the rating was a 4.1 with a 10 share, and from 4 to 4:30 p.m., the rating was a 3.1 with an eight share.
michelle beadle was great, she is so funny
Sure, most tuned in just before race time, didn't want to hear all the hoopla ! When Orb wins triple crown, will he be the longest price derby winner of the (12) twelve ? Don't think so, one in 30's paid $40.........omaha ?
Laffite Pincay III is a great addition for NBC. He handled the Pre Derby anchoring like a true professional and was excellent handling pre and post race interviews on the main show. With an aging group of anchors, NBC should groom Lafitte for all sporting events they cover..
I am AMAZED!!! Bailey & Moss ae Ugly & Just Plain Awful. I cannot believe NBC would put these two men on the desk. Jim McKay & Charlsie Cantey were WONDERFUL!!! Donna Brothers, Kenney Rice or Jeannine Edwards are Available. Networks are targeting younger viewers.
Hooray for Hollywood
This year people who do not even follow racing were asking me about it... I have like 1/16th of a claimer, and they asked if I had a horse running... Really, the buzz was there this year :with Pitino as owner, potential for first African American jockey since 1902 to win, comeback of Stevens (Lukas) and the highest place by female ever--really boosted rating., many of the stars from "jockeys" were there, the southern favorite--Bo-rail, even the mud was unique..... Not to forget most jockeys also represent the fastest growing demographic in the US--latino, and you have the potential to grow the viewership to a wide audience and many households... Demographics is destiny for the sport...and the year took a step in the right direction..
DIRECTV is doing the sport no favor by stubbornly refusing to add HRTV to it's lineup
Will Orb win the Triple Crown this year?
One thing to remember is unlike the past couple of years (when the Derby was a week later than usual on the sports calendar two years ago and last year because of the NBA lockout), the Derby did NOT air opposite an NBA Playoff game. That is quite significant given how the popularity of the NBA has exploded ever since LeBron James's "decision" aired on July 7, 2011 and brought a lot of people back to the NBA that had gone away for some time. That had to play into why the ratings went up as much as they did. One thing I would be seriously looking at if I'm at NBC for the 2014 Kentucky Derby telecast: Asking Churchill Downs to go to an 8:25-8:30 PM ET post for the Derby so NBC can air the Derby telecast from 6:00-9:00 PM ET and follow it immediately afterwards with a special Saturday edition of "The Voice" (which has been regularly beating "Dancing With The Stars" on Mondays and Tuesdays and has even been strong against "American Idol") from 9:00-11:00 PM ET using the lead-in from the Derby to create a huge night that normally has ratings way downstairs. That's the kind of "extra" night that can vault NBC out of its ratings doldrums and move it up during the "May Sweeps."
This year has alot of good 3 years old. At least 10 of them had chances to win.
- 1.Posted 04/12/2013 01:51PM
- 2.Posted 12/04/2013 07:01PM
- 3.Posted 12/04/2013 11:20AM
- 4.Posted 12/05/2013 04:54PM
- 5.Posted 12/05/2013 02:15PM