Updated on 10/17/2016 1:22PM

High prices for tickets to Pegasus World Cup

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It will cost more to get into the gates to see the inaugural Pegasus World Cup at Gulfstream Park than it has ever cost to get into Churchill Downs for the Kentucky Derby.

The cheapest ticket available to get into Gulfstream on Jan. 28 for the Pegasus will be $100, officials for The Stronach Group, which owns the track, announced Thursday. By comparison, a general-admission ticket for the Derby this year was $50 in advance and $60 on the day of the event. General-admission for this year’s Breeders’ Cup, scheduled for Nov. 4-5, is $25 for the Saturday card if the tickets are purchased in advance and $40 when purchased on the day of the race.

The high prices for tickets to the event – which is in part related to the small number of tickets that The Stronach Group is planning to sell – is yet one more ambitious element to the $12 million Pegasus, which is the brainchild of Frank Stronach, the owner-breeder who controls The Stronach Group.

The race has already attracted outsized attention in the relatively small racing world because of its unusual structure. The purse of the Pegasus is being provided by 12 individuals or groups who have purchased a starting berth in the race for $1 million each, and those stakeholders are entitled to a share of some of the revenue raised from the race. Ticketing is not one of the revenue sources, according to officials for the company.

A spokeswoman for the Pegasus, Julie Fogel, said the track plans to offer 12,000 tickets for the event. All of the tickets will be made available for purchase in advance through the event’s website or at Gulfstream on live race days, Fogel said, though any unsold tickets will be available for purchase on the day of the race at the track.

According to the event’s website, ticket prices will top out at $765 per person for some seats in the track’s Ten Palms restaurant, while the price for any seat in the track’s paddock-adjacent Fountain Club will be $750. Gulfstream is selling tickets to 12 other areas on the property, including a simulcast area in the track’s casino.

The minimum price for a seat in the grandstand will be $180, according to the site. Box seats will go for $220 per person.

As the ticket pricing indicates, officials for The Stronach Group are confident that the Pegasus will be one of the most popular sporting events on the annual racing calendar. The Stronach Group has already purchased a two-hour window on NBC to televise the Pegasus and several races on the undercard, and it is heavily promoting the event on the website.

While the race will offer the largest purse in the world if it goes off as planned, it is so far unclear whether the unique structure of the race will result in a field of top-class horses, given that the berths can be marketed or sold by the present owners. Several owners of berths have said they will begin to actively market their stakes after the Breeders’ Cup is run this year.

The world’s top racehorse, California Chrome, is being pointed to the 1 1/8-mile race, as is Stronach’s Shaman Ghost, the winner of the Grade 1 Woodward Stakes this year, and Runhappy, last year’s Breeders’ Cup Sprint champion who ran fourth in his 2016 debut two weeks ago when stretching out to one mile. Paul Reddam, the owner of this year’s Kentucky Derby winner, Nyquist, also bought a share, as have the principals in Coolmore, which owns stakes in leading horses worldwide.

A previous version of this article misstated the cost of a general admission ticket to the 2016 Kentucky Derby. The cost was $50 for an advance ticket, not $40, and a ticket purchase day of the event was $60.

Rob Newman 10 months ago
Why would I pay $100 to basic ky watch 2 horses at even money to race for under 2 minutes. It's not even a good betting race. 
Stephanie Lambert 11 months ago
It's all about money . Awesome Feather was in foal and sold for less than he bought her for and to Japan no less! No seeing her babies run, no visits to the barn to get more kisses ,no nothing.... she is just gone.... he has a farm where she was happily flourishing as a  mare... so what was the reason?
NO I AM STILLNOT OVER IT!
MICHAEL 12 months ago
Don Senior must be turning over in his grave at the cost of this event.  Money people always want more money. 
Molly Julia More than 1 year ago
12,000 Tickets @ $100 = $1.2 Million? No Seats - No Restrooms - No Parking - No Food - No Cover For Rain?
Don Paretta More than 1 year ago
Stronach needs to go, then maybe horse racing will be a viable sporting event again.  Open Hialeah as a thorobred track
Stephanie Lambert 11 months ago
He needed to go years ago
William Lawson More than 1 year ago
Gulfstream Park is terrible venue. Not enough seating and horribly overpriced. Their Breeders Cup "simulcast party" was a joke too. $60 for a crappy looking buffet. They sold out of the Racing Form 3 hours before the first race. I made my bets and went home to watch the BC on TV. Who "manages" this place?`
Brian More than 1 year ago
Well..he ruined Gulfstream aesthetically, though the good racing has survived on its own inertia on a prostituted track. Now lets ruin the stakes races. Go MISTER Stronach.
Robert Clayton More than 1 year ago
It's free from my sofa, so I can bet with my ADW and Stronach can get 5% signal fee from them instead of the 15-25% if I went to the track....Sounds like good business....5%>20%...Well maybe in Canada it is
Ray Sousa More than 1 year ago
i sincerely hope this concept as a whole is a complete bust . I would love to see none of the stars make it to the race . And them run glorified allowance types in this . And see what the tv ratings will be and how many  people will pay to see a nothing race. 
What the industry as a whole deserves is that and a horse by a terrible sire winning this would be the cherry on the cake . Imagine the statistics for the sires standings . One winner 12 million .
Ray Sousa More than 1 year ago
I'll take my hundred to a restaurant and treat my woman to a nice meal instead . Are you kidding $100 to get into a gambling place .so you can loose another $200. 
This is just plain greed . First they get the owners to pony up the purse .now they want to fleece their customers too. No thank you . I'll watch the breeders cup and call it a year.