07/13/2010 12:00AM

Grey Goose extends Breeders' Cup sponsorship


Grey Goose vodka has reached a three-year agreement with Breeders' Cup Ltd. that will extend the company's sponsorship of two Breeders' Cup races, the companies announced on Monday.

Under the deal, Grey Goose will continue to sponsor the Breeders' Cup Juvenile and Breeders' Cup Juvenile Fillies, through 2012. The company has been a significant sponsor of horse racing events since first signing on as a sponsor with the Breeders' Cup in 2005, and its television commercials have become ubiquitous during racing telecasts.

Also under the deal, Breeders' Cup will promote Grey Goose vodka during the two-day Breeders' Cup event, to be held this year at Churchill Downs in Louisville on Nov. 5-6, and during events leading up to the races, according to the companies.