05/26/2015 1:21PM

Food truck festival boosts business at Monmouth

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A food truck festival at Monmouth Park played a big role in drawing more than 60,000 people to the track over the three-day weekend.

The combined Saturday, Sunday, and Monday attendance was up 37 percent over last year, according to track officials. The total handle of $15 million for the three days increased by 22 percent. The three-day ontrack handle of $2.2 million was up 15 percent.

“Should this meet’s early successes continue, we will reevaluate some projects that have been placed on hold as well as look at some infrastructure improvements to the facility,” said Dennis Drazin, the head of Darby Development, which manages Monmouth Park on behalf of the New Jersey Thoroughbred Horsemen’s Association.

Marie Jost More than 1 year ago
But, Food Truck festivals does nothing to increase the per capita wagering handle on-track. This has been the case for the last 3 years at Monmouth. People only flock there for the food trucks and not the horse racing product. Just take a look at Monmouth Park's Facebook page and read the 85+ comments about the Food Truck Wars festival. You'll truly get a sense of what the public had to endure just to get in line for One, yes One food truck. There were 39 food trucks altogether. Never mind that there was horse racing being conducted live 200 yards behind the 60,000 people over the holiday weekend. Monmouth is great for spinning these type of stories.
Chad mc rory More than 1 year ago
What was the beyer no. on the hot dogs?
Ray Sousa More than 1 year ago
hey if food trucks help bring people to the track.lets have food truck festivals more often.
John Murray More than 1 year ago
Hi Alan, I loved your reports on international thoroughbred racing over the years. You were often accurate and ahead of the racing game here. But the "Food Truck Festival" at Monmouth has got to be bummer of a headline.
Rich Murphy More than 1 year ago
Steven, You nailed it. When Larry Colmus moved-on to CD, I thought it was a huge loss for the track. Then NYRA stepped-in and grabbed him away from Louisville and we were once again fortunate to have Larry back where he belongs. As for MTH, this get is massive. Fans who watch TVG not only had opportunity to see the "Mirah Man" do his thing as an in-studio analyst, but were able to catch his race-calling during OP meets. Frank is concise, manages to give every horse at least two calls every race, gives accurate distances between horses, the splits (which some race callers will on occasion miss - a no-no IMHO - and throw in comments regarding what some of the jockeys are doing as the action builds to a great stretch call. He is without a doubt one of the premier race callers in the nation, and a massive asset to MTH and to thoroughbred racing as a whole.
Steven Jezyk More than 1 year ago
Hey Rich, Yes and Frank is a player as well. He understands where the favorite is during the race and is emphatic with his final word on the finish. Loved his American Pharoah calla at Oaklawn.
Bruce Epstein More than 1 year ago
While I love Frank's calls, he's great for the game, you will always know where the chalk is when he bets, because he is a real Chalk player. When the chalk is out of the money, you can hear the failure in his voice.
Jamaal Barnett More than 1 year ago
Unlike Trevor Denman where a 99-1 shot could win and he wouldnt say a word about it, would call it like a 1-9....#overrated
Steven Jezyk More than 1 year ago
It was also due to Frank Mirahmadi's race calling :). What a welcome addition to Monmouth, he has developed to be one of the best announcers in the nation. Amazing passion !
Helene Beides More than 1 year ago
I agree 100%