06/16/2008 11:00PM

Cup makes beer deal


Dos Equis, the Mexican beer distributed in the United states by Heineken USA, has reached an agreement to become the "official beer" of the 2008 Breeders' Cup World Championships, scheduled this year for Oct. 24-25 at Santa Anita Park, Breeders' Cup Ltd. announced on Tuesday.

As part of the agreement, Dos Equis will have exclusive on-site marketing rights at Santa Anita. The company will create an entertainment program for the infield at the track during the Breeders' Cup, and will also run retail promotions in the Southern California market before the two-day event.

Dos Equis had created a similar infield event during the Preakness Stakes this year at Pimlico. The company had not previously been involved in horse racing.