05/16/2003 12:00AM

Churchill fines for logo use


Churchill Downs stewards on Friday ordered $500 fines for each of the 14 jockeys who wore a Jockeys' Guild logo on their pants in the Kentucky Derby.

After a closed hearing at Churchill, which was attended by the three stewards and three representatives of The Jockeys' Guild, Bernie Hettel, Churchill's chief steward, said the fines were for violations of an administrative regulation prohibiting any promotional material on jockeys' pants.

Hettel said Guild representatives asked permission to wear the logos "ten minutes before the first race Derby Day" but were turned down.

Among the 16 jockeys who rode in the May 3 Derby, only Pat Day and Jerry Bailey, who no longer are Guild members, did not wear the logo. Each logo was only several inches long and "probably went unnoticed by most people," said Hettel.