11/04/2014 3:19PM

Breeders' Cup Saturday viewership up 20 percent

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Average viewership for NBC Sports Network’s broadcast of the Breeders’ Cup on Saturday afternoon and early evening was 376,000, according to the network, which said the figure represented a 20 percent gain over the average viewership for the same broadcast last year.

The NBCSN broadcast, which ran from 3:30 p.m. Eastern to 8 p.m. and featured live coverage of seven Breeders’ Cup races, was immediately followed by a one-hour live broadcast of the Breeders’ Cup Classic on NBC. As earlier reported, that broadcast, which was helped by the presence of Kentucky Derby winner California Chrome, had a 1.8 rating, up 20 percent over last year’s prime-time broadcast.

The Breeders’ Cup ratings pale in comparison to the typical ratings for a Triple Crown race. This year, for example, the Kentucky Derby, also on NBC, had a rating of a 9.4, with viewership of 15.3 million households.

A three-hour broadcast on Friday on NBCSN featuring live coverage of four Breeders’ Cup races had an average viewership of 170,000, the network reported.

◗ In other Breeders’ Cup news on Tuesday, the California Horse Racing Board reported that all prerace and post-race samples collected from horses participating in the Breeders’ Cup had come back negative for any prohibited substances. All horses were tested for total carbon dioxide prerace, and all post-race samples were subjected to so-called “supertests” designed to detect nearly 200 prohibited substances.

One-third of the horses that participated were also targeted for out-of-competition testing in the weeks prior to the event. None of those samples turned up positive, the CHRB said.

Joel Firsching More than 1 year ago
stronach and breeders cup committee just saw a big opportunity to get new fans, go down the drain. the big show was a huge dissapointment. the top horses in the nation didnt get to prove who was best. then the cowards who didnt want a real race get rewarded by their local friends. four days have past. stronach and the breeders cup committee are still silent. this means they could care less about the bad taste we have in our mouths.
John Stevelberg More than 1 year ago
Not to put a damper on DRF's Ratings Parade, BUT a Rugby Game at Soldier's Field in Chicago (you read correctly RUGBY) drew a crowd of 61,500, ratings that dwarfed even that evenings ratings for the Classic Race and the final score was New Zealand 74 USA 6. Not exactly a "nail biter". My point is that horse racing (except for the Derby) has a long was to go to even be considered a secondary sport. BUT that doesn't mean it can't be done.
Richard Kennedy More than 1 year ago
Horses don't always break in a straight line. Jocks "get a pass" for the first one or two jumps out of the gate are not subjected to "claims of foul" for the start of the race. Notice that N0 J0CKS L0DGED an 0BJECTI0N!! They knew it would be useless. I didn't like the ride by Ersulis VAZ given to BC TURF runner "HARDEST C0RE." Horse was "sent" entire race with no "breather."
Jackson Jackson More than 1 year ago
Show a list of the out of competition horses TARGETED . I'll bet Tonalist isn't on the list .
johnd More than 1 year ago
What a shame. Viewership up 20% and the stewards at Santa Anita give racing another black eye and bloody nose with their inept decision not to penalize an obvious, major infraction at the start of the race. Shame on everyone involved.
Richard Kennedy More than 1 year ago
Horses don't always break in a straight line. Jocks "get a pass" for the first one or two jumps out of the gate are not subjected to "claims of foul" for the start of the race. Notice that N0 J0CKS L0DGED an 0BJECTI0N!! They knew it would be useless.
Trish More than 1 year ago
Instead of bouncing to 2 NBC channels to capture the BC races, why not do a bit of marketing and promote the races to all be aired on channel 4? I bet some didn't know the races were on another channel prior to the Classic. As long as there are no fashion red carpets being aired, then the true audience can be entertained.