10/12/2010 1:25PM

Breeders' Cup launches iPhone app


The Breeders’ Cup has launched an app for the iPhone that can direct users to the nearest simulcast site and serve as a portal to the Breeders’ Cup website, where live streaming videos and news and information about the Breeders’ Cup year-end event are available.

Separately, the Breeders’ Cup launched a website called “Zenyatta2010.com,” that focuses on the undefeated mare as she seeks to repeat in this year’s Breeders’ Cup Classic at Churchill Downs, and has reached an agreement with Dos Equis that grants the company the rights to be named official beer sponsor of the Breeders’ Cup.