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NEW YORK, NY (July 30, 2012)   Daily Racing Form is pleased to announce that Phil O'Hara joins Daily Racing Form in the newly created role of Executive Director, Racetrack Development. O'Hara will remain on DRF’s Board of Directors, a post he's held since 2008.

In this capacity, O’Hara will lead DRF’s strategic racetrack partnership initiative designed to enhance racetracks’ long-term business objectives that principally include growing handle and building fans.  "Phil O'Hara’s deep experience in racetrack management and understanding of the challenges facing racing organizations today is invaluable as we work collectively to revitalize the game," said John Hartig, CEO of Daily Racing Form. "He’s a creative problem-solver at a time of urgency for innovation and collaboration among our racing partners, who are pivotal in the revitalization effort.  Phil has provided valuable insights as a board member and I’m thrilled to have his expertise in guiding our racetrack partnership efforts."

DRF’s 118-year mission as the “Horsemen’s Bible” and long-standing partnership with North American racetracks has evolved over the years from providing DRF newspapers and handicapping programs that serve players’ on-track needs, to today deploying DRF’s expansive digital assets and consumer database, the recently-introduced wagering platform DRFBets, DRF’s premium handicapping tools and fan education programs to facilitate playing the game online.

“I’m excited to become a contributor to DRF’s strategic racetrack development efforts,” said Phil O’Hara. “Racetracks have seen the benefit of DRF’s increased production of high-quality news and event coverage, as well as creation of new handicapping tools across its print and digital platforms, and I believe we’ve only scratched the surface of what DRF can do to drive handle and new fan growth for our racing partners.”

O'Hara will focus on multiple initiatives to assist racetracks in growing their business, including creating customized marketing programs that showcase racing events across DRF’s multi-media platforms, all of which have demonstrated success in engaging players and attracting new fans to Thoroughbred, Quarter Horse and Harness racing. 

O'Hara has over 30 years experience in thoroughbred racing and has served in numerous leadership positions.  Most recently, he was a principal in Meyocks & O'Hara Racing Enterprises, a Lexington Kentucky-based consulting company with partner Terry Meyocks.  Prior to his consulting business, O’Hara was President & CEO of Equibase from 2004 to 2007 and previously was a longtime executive with Penn National Gaming, Inc from 1985 to 2000, at the time of his departure he was serving as the Executive Vice-President of Pari-Mutuel Wagering with oversight of three racetracks, ten OTBs and two ADWs.
 

ABOUT Daily Racing Form
Daily Racing Form, "America's Turf Authority since 1894" for Thoroughbred racing horseplayers and professionals throughout North America, is the Thoroughbred industry's dominant multi-channel media company. Launched in 1894, Daily Racing Form is the only daily newspaper in the U.S. dedicated solely to the coverage of a single sport, publishing up to 2,000 unique pages of statistical and editorial copy every day, in as many as 30 daily editions, 364 days a year. Its companion website, www.drf.com is the most heavily trafficked horseracing destination, providing players with exclusive news and analysis, interactive past performances, premium handicapping tools and access to the DRF Bets online wagering platform. Additionally, Daily Racing Form publishes Harness Eye, the daily newspaper for Standardbred racing since 1964, offering news and past performances specifically for Harness players, for both print and digital platforms.