04/14/2015 10:22AM

Daily Racing Form launches the DRF Digital Paper; First-time ever subscription service and 48-hour advance access


New York, NY (April 13, 2015) Daily Racing Form announced the launch of its DRF Digital Paper, the newest incarnation of the 120-year-old publication, delivering a mobile-enabled and fully searchable newspaper experience for horseplayers and fans.

The DRF Digital Paper, an exact translation of the daily printed edition, includes coast-to-coast coverage with DRF’s premium Past Performances for 3-4 major tracks and full news & analysis, all in one convenient mobile package. Readers can flip through pages like the print edition, but the DRF Digital Paper features search capability allowing readers to query virtually all DRF’s content, including news on specific tracks, horses, trainers, jockeys and detailed stats from within the PPs. The DRF Digital Paper can be experienced on desktop, mobile devices and tablets, and is ideal for reading at the track or anywhere players choose to handicap, wager or keep up-to-speed on all things horseracing.

"We are thrilled that for the first time, players will enjoy the convenience of having the Form delivered daily to their digital inbox, and in advance of the print edition with subscription options that will save them money and time,” said John Hartig, Daily Racing Form Chairman and CEO. "Beyond savings and convenience, the coolest benefit of the DRF Digital Paper is that a horseplayer will get the product early and can instantly surface editorial and data nuggets using the search functionality that will dramatically enhance utility.”

The DRF Digital Paper reads just like the newspaper on both desktop and mobile devices. Each issue is posted up to 24 hours earlier than the print edition goes on sale at newsstands, making it available up to 48 hours in advance of race day. The digital edition also enables DRF’s advertisers to present fully interactive creative, thereby heightening their advertising effectiveness.

Annual and monthly subscription plans for the DRF Digital Paper provide substantial savings and convenience. Customers may subscribe to the paper or purchase single copies at www.drf.com/paper.