02/07/2012 8:38PM

DRF and Meadowlands: Perfect Together


If you are reading my blog, by now you have probably realized that we are featuring plenty of Meadowlands content on an exclusive events page. Today the official announcement became public. DRF and the Meadowlands have joined forces to bring harness fans the best coverage possible.

What does this mean for you?

First off, it means live video on DRF.com for every racing night of the Meadowlands meet. It also means analysis, exclusive video segments and features, and a dedicated page where you can view it all as well as buy past performances and wager on the races. We are giving you a one-stop harness experience for the Meadowlands.

As time goes by, we hope to highlight events at other tracks with the goal of becoming your first choice for harness content.

Check out the press release below:

Daily Racing Form, the New Meadowlands Racetrack LLC announce 2012 strategic partnership;

Tremendous start with gains in wagering and attendance

NEW YORK, NY (Feb. 7, 2012)   Daily Racing Form and the New Meadowlands Racetrack LLC (NMRLLC), announced they have entered into a partnership that includes a dedicated Meadowlands events page on DRF.com featuring live video and analysis that will highlight MED’s racing schedule throughout the year.  This enhanced content, along with the available online Past Performances and ability to make a wager through DRF Bets, will help to provide a complete racetrack experience to harness fans unable to get to the track.

“Our 2012 harness season is off to a tremendous start with gains in wagering and attendance,” said Meadowlands Racetrack General Manager Mike Newlin.  “The increased market exposure and coverage of Meadowlands racing through our partnership with DRF has been a strong contributor to our growth.”

On-track handle at the Meadowlands is up over 20 percent compared to the previous year, with the track reaching the $3 million mark in total handle on January 28 and nearly touching that lofty plateau again on February 4 ($2,953,675). January attendance for live racing was up nearly 18 percent, from 21,966 to 25,866, over 2011. 

Daily Racing Form has proven it can grow handle and event awareness by using all its marketing and media resources across print and electronic platforms,” said John J. Hartig, CEO of Daily Racing Form. “We couldn’t be more pleased with this partnership and the vote of confidence we’ve received from Jeff Gural and his team.”  Hartig continued, “The opportunity to introduce the great racing at the new Meadowlands to DRF’s audience is exciting.”

Daily Racing Form has also sponsored the popular Winter Survival Challenge and will support a series of on-track promotions, including a giveaway of its daily Harness Racing newspaper, Harness Eye.

ABOUT Daily Racing Form
Daily Racing Form, "America's Turf Authority since 1894" for Thoroughbred racing horseplayers and professionals throughout North America, is the Thoroughbred industry's dominant multi-channel media company. Launched in 1894, Daily Racing Form is the only daily newspaper in the U.S. dedicated solely to the coverage of a single sport, publishing up to 2,000 unique pages of statistical and editorial copy every day, in as many as 30 daily editions, 364 days a year (with the exception of Christmas Day). Its companion website, www.drf.com is the most heavily trafficked horseracing destination, providing players with interactive past performances, exclusive handicapping tools and access to the DRF Bets online wagering platform. Additionally, Daily Racing Form publishes Harness Eye, the daily newspaper for Standardbred racing since 1964, offering news and past performances specifically for Harness players.

ABOUT Meadowlands Racetrack
The Meadowlands Racetrack has been home to the world’s greatest harness racing since 1976.  Located just 10 minutes outside New York City, the track hosts the premier event, $1.5 million Hambletonian, as well as a full slate of harness and thoroughbred simulcast action.  The Meadowlands Racetrack was privatized in 2011 and is operated by Jeff Gural’s New Meadowlands Racetrack LLC.

William Waters More than 1 year ago
DG, Love the Harness Eye PP's on DRF. One problem: If I download a flat card, say for Saratoga, at the very top of page 1 there is a list of the day's entries. This is done for a multitude of very logical reasons. When will you do this, at least for the Meadowlands? [William - I will look into it. - DG]
Don Reed More than 1 year ago
Well, you're off! Any chance that Jeff G. can be contacted & made to understand that his N.J. Account Wagering system (the monopoly that was run by NJSEA & may/may not continue as such under private management) - Is an ongoing visual & logistical disaster? Fact is, it doesn't have to be this way, not at all. On or about the time of the Breeders' Cup held at Monmouth, some loonies "revamped" the system. I exaggerate not. Just about everything that was concise, logical & visually admirable got junked. Everything that could be conceived of that would destroy its appeal was instituted. Example: Along the line, phone calls to tech support were eliminated. From that point on, if you had a problem, you had to type up a letter & email it. They emailed their response back. You typed up your response, because usually their guesswork didn't solve the problem. This increased maintenance time by a factor of about 250% percent, if the problem HAD been fixed. I still have a 1.5 inch ring binder with all the memos (nothing recently). Seriously . (Years ago, I ran a document vault in the World Trade Center for an international bank. They nearly folded; chagrined, I realized that there were hundreds of binders & folders inside of a locked vault that they spent a million bucks on, constructing - & the contents of the room were now worth possibly only 30% of their former value. Same thing today, in microcosm, with my souvenir NJAW memo book.) Our computer system was upgraded recently. That created a new NJAW problem with a collapsing portion of the wagering page. Guess how long that would take to lay out in a memo to Tech Support, describing in precise detail what's wrong, if I were inclined to waste my time doing this? What customers outside of horse racing would tolerate this? Who wants to be a typist? Now, do we have a clearer picture of why the old MEA lost most of its customers & was eventually put down, out of its self-imposed misery? Personally, at the start, I loved this whole deal. No more OTBs, etc. Five-six years later, most of the time I don't even THINK about watching the racing that I used to follow much more closely. It just happened. I'm hoping that J.G. has already realized this & is carefully planning on how to reinstitute a wagering system that is sane. I do realize that it is cheeky to ask your assistance on this, seeing as how - if I understand this correctly, perhaps I don't - DRF is a competitor. But seeing as how communism has been legalized in this state, we either bet at home with NJAW or do not bet at all. And just handing out PPs is a waste of time, trust me. Oddly, after 27 years of wagering, I don't miss it. I keep waiting for the old impulses to kick in, since the 2012 BC. Nothing doing. Weird. Thanks.
the darkside More than 1 year ago
congratulations, DG. Looking forward to following your selections at the Meadowlands.
Ben Hur More than 1 year ago
Go for it. That is what i have always done. But what do I know?
grace More than 1 year ago
I see Daryl Bier is the new Lou Pena. Meadowlands is unbettable when you have an average driver for many years all of a sudden train,drive and own monsters in the big races. a disgrace.
Walt P. More than 1 year ago
This is big indeed as Meadowlands tries to mount what looked like for a while an improbably comeback in the face of slots tracks taking horses. Obviously, there is much work to be done, but the fact is, everything is pointing well and this new arrangement that FINALLY brings the Harness Eye PPs to the web may play a huge part in this resurgence.
dale tillotson More than 1 year ago
Any thoughts or plans on introducing the harness PP's into the monthly drf subscription plan? For example I now use mainly the 20 card per month plan, so is their a way to incorporate the harness PP's into that? [Since the pricing points are different, I'm not sure whether this will happen in the near future. I do know that a monthly harness plan is in the works. - DG]