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CUSTOMER DEMOGRAPHICS

USER:

93% Male
Mean Age 57
63% Graduated College+
Mean HHI: $120,000

WAGERING:

Mean amount wagered in single race day: $374
Mean number of race days played per year: 108
76% of customers placed a wager within the last week

VISITS:

90% customers visit DRF.com every week
55% of customers visit DRF.com every day

MOBILE:

95% of customers own a tablet/mobile device
55% use handheld device to access racing news
52% use handheld device to wager on Thoroughbred races
40% use handheld device to watch live races

PRINT READERS:

Mean amount wagered in single race day: $373
Mean amount wagered annually: $16,560
Purchase DRF newspaper an average of 2.7x per week

Sources: Northfield Research, DRF.com User Study; Northfield Research/Pulse On America, DRF Newspaper Study